The Merchants of Cool

How businesses market to American teenagers, and the effect they have together on popular culture.

The Merchants of Cool

Documentary|

History|

Music|

7/10

A documentary on the marketing of pop culture to Teenagers.

Douglas Rushkoff

Christina Aguilera

Greg Berlanti

Jessica Biel

Adam Carolla

Fred Durst

Malcolm Gladwell

Carson Daly

Lewis Goldstein

Shaggy 2 Dope

Brian Graden

Tom Green

Jimmy Iovine

Jimmy Kimmel

Jamie Madrox

Robert McChesney

Mark Crispin Miller

Monoxide Child

Neal H. Moritz

Ann Powers

Robin Quivers

Dave Sirulnick

Britney Spears

Howard Stern

Violent J